The way I approach on this project was on researching about Au Bon Pain. By understanding their food they sell and their backstory, my advertising campaign is focused on getting in touch with fresh food, made by the French. Each photo in each ad project focus on different pastry food that taste Frenchness.

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While this campaign project has 3 different versions with the exact same headline, it used to originally had different headlines while keeping some of the same words to keep the slang theme. Unfortunately, the ideas of the different headlines went off-topic on what is the project about, so all of the different versions for the final project shares the same headline.