Betterment
Team Members that contributed to this project:
Daniel, Nira, Rany
Challenge:
Our objective is to appeal to Millenials with an app meant to be easy to use for fiduciary advice, investing, and goal-oriented saving. We want to create campaigns that inspire unseasoned investors to open Betterment accounts and help them make the most of their money.
Approach:
Our approach was to create two different ideas for this project which we split up our positions to keep up the pace for both ideas. Here in this page will display project works of big idea #1.
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We are developing characters to represent the opposing ideas of growing your investments in both the short-term and long-term. The characters are based on the tortoise and a hare fable. The tortoise is going to represent Betterments' long-term investing strategies whereas the Hare will be more short-term oriented.
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We are also going to write and shoot an original video campaign where we ask people on the street for financial advice to show that not everyone has their better financial interests at heart the way that Betterment does.
