Campbell x Kith
Team Members that contributed to this project:
Daniel, Nira, Rany
Challenge:
Our objective is to appeal to Millennials (people born roughly 1980-2000) and provide food and clothing surrounding Campbell’s identity and KITH streetwear aesthetic. We are doing this to remind people that Campbell’s soup is a reliably tasty, healthy, comforting, and still relevant product. Our goal is to provide a fresh take on streetwear while providing a hint of nostalgia with the household soup brand name.
Approach:
We are going to create a limited series line of streetwear from KITH in collaboration with Campbell’s soup to promote the soup brand. The campaign is promoted to go live every Saturday in November 2021 at participating KITH locations. The line includes shirt designs, a hat, slides, and digital downloadable wallpapers. Alongside the merchandise being sold, KITH Treats locations will also be selling Campbell's soup to promote the limited series. The campaign will be advertised on social media platforms and promoted on the KITH website.
