Before I started on the project. I began with research on Entenmann's and understanding the demographics on what is their target audience. The Rebrand Design that I am focusing on is towards middle-adults that are age 30 to 60, but to those that are vegan. The strategy will involve keeping some of the design, but with a twist of a new flavor, and providing the perspective of eco-friendly and healthier cookies. The new flavor of the cookies will be soy milk that has less saturated fat, is cholesterol free, and has ingredients that will be classified as organic.

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With a lot of research and inspiration of bakery goods packaging, one of the best designs includes using a tin cylinder with cotton bags to represent fresh bakery cookies.

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You can read through the whole progress of this project below.