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Habitica

Challenge:

This was a 4-month advertisement campaign to find and create solutions on motivating millennials that are in college to use time-management apps which are boring and do not provide any motivation to use.

Approach:

My approach to this project was to research and sketch out ideas related to chores and tasks that are part of important time management. We also have to figure out what rewards they get for completing their chores. After creating several ideas that unfortunately due to the fact there needs to be a good reward that millennials can get in return for using their app, we have resorted to providing partnerships with familiar companies including Burger King and Starbucks. By completing chores and tasks, their rewards for completing them will be coupons or other rewards they wanted. We then create this project in 3 media that include Transportation, College, and Social Media which millennials commonly see and use.

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