In this project, I approach with intense research about Lululemon and even visiting there to understand the products they sold, materials, price cost, and what makes Lululemon more unique compared to other shops. For this project, my first three ad campaign projects are focused as different size posters. Each describes a different kind of sport that Lululemon supports and have the equipment for it, such as Yoga, Jogging, and Swimming. The next two ad campaign projects are more focused on viewing them in social media like Instagram and a banner format when viewed online.